Small Brands. Big Roads. Bigger Wins.
When you’re planning media for a
regional telecom launch, there’s one phrase you hear a lot:
"We need visibility, but we
don’t have Verizon’s budget."
And they’re right. Most small
telecoms, ISPs, and niche tech providers can’t outspend national giants. But
that doesn’t mean they should settle for background noise.
Earlier this year, we worked with a
Florida-based telecom startup — two counties, three zip codes, under $15K in
total spend. The ask? Highway visibility near high-conversion neighborhoods
during evening rush hour. Simple brief. Tricky execution.
Traditionally, that would’ve meant
weeks of negotiation with multiple OOH vendors. Minimum spends. No price
transparency. And a fair amount of “we’ll get back to you.”
But here’s where it gets
interesting.
We tapped into BillboardMax — a platform that
aggregates premium digital billboards across the U.S. (think Lamar, Outfront,
Clear Channel) and lets you buy guaranteed slots without even creating an
account. No dashboards. No bloat. Just a zip code, a budget, and a plan.
📍 The results?
- 98,200 daily impressions across 6 digital screens
- 47% of those within 3 miles of the client’s fiber
installation zones
- Campaign went live in 48 hours
- CTR uplift on localized search ads: +31.4% during
campaign weeks
- Budget flexibility that allowed us to A/B test two
creative angles — one focused on speed, the other on service
That kind of precision used to be
reserved for national budgets. Now, with platforms like BillboardMax, it’s
available to the brands fighting for local market share — and winning.
🧠 A few lessons from this one:
- Dayparting beats brute force. We didn’t run 24/7. Just morning commutes and
post-work drive time. Fewer slots, higher value.
- Zip-first strategy works. With BillboardMax, you can literally map out by
ZIP code. For regional rollouts, it’s a dream.
- Speed matters. This
client had 10 days to launch. Our original plan with a direct vendor had a
3-week lead time. We would’ve missed the window entirely.
🎤 Jordan Miller, one of the Programmatic
Advertising Specialists we consulted during planning, put it perfectly:
"BillboardMax lets smaller players act like category leaders — just
without the six-figure media plan."
Fun side note: The original
prototype of BillboardMax’s interface? Sketched on the back of a diner receipt
in Lakeland, FL. Sometimes, the best platforms start as napkin math.
Even now, after scaling, they’ve
resisted calls to add user accounts or complex onboarding. “Please don’t
complicate it,” clients said. So they didn’t. And it works.
We first discovered them after
hearing about their booth at Social Media Marketing World — a surprising but
smart fit. The DOOH space is shifting fast, and marketers are starting to think
cross-channel, not in silos.
If you're building an out-of-home
campaign strategy — especially in telecom or regional service industries — this
is one tool I’d recommend exploring. The pricing is transparent, no logins
required, and you can discover what’s available today.
👉 Discover price today – no registration needed.
You might be surprised how far
$99/day can take a brand.
#BillboardPlanning
#ProgrammaticDOOH #MediaStrategy #TelecomMarketing #OutOfHomeAdvertising
#OOHPlanning #MarketingTools #AgencyTips #LocalVisibility #AdTech #BillboardMax
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