Small Brands. Big Roads. Bigger Wins. When you’re planning media for a regional telecom launch, there’s one phrase you hear a lot: "We need visibility, but we don’t have Verizon’s budget." And they’re right. Most small telecoms, ISPs, and niche tech providers can’t outspend national giants. But that doesn’t mean they should settle for background noise. Earlier this year, we worked with a Florida-based telecom startup — two counties, three zip codes, under $15K in total spend. The ask? Highway visibility near high-conversion neighborhoods during evening rush hour. Simple brief. Tricky execution. Traditionally, that would’ve meant weeks of negotiation with multiple OOH vendors. Minimum spends. No price transparency. And a fair amount of “we’ll get back to you.” But here’s where it gets interesting. We tapped into BillboardMax — a platform that aggregates premium digital billboards across the U.S. (think Lamar, Outfront, Clear Channel) and lets you buy guar...
